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Nowadays, the main concern for mountain resorts and villages revolves around occupancy: enhancing, renovating and marketing its tourist beds.  In addition and as a result of the present situation arising from the Local Urbanism Plan and the environmental context as far as development goes, the resort of Les Carroz has decided to take control of its future by enhancing and renovating its existing property stock.

In this respect, “Les Carroz Reservation” along with the council and the tourist office, decided to create the “LES CARROZ LABEL” as a means to encourage accommodation and associated services to go upmarket in terms of quality, bringing real added value to what is on offer as a tourist destination.


The “Les Carroz Reservation” central reservation team, accompanied by the consultancy firm LICHÔ (responsible for implementing the “LES CARROZ LABEL”), started providing free audits on 7th August 2017 following recommendations of the tailor-made qualitative criteria drawn up by an internal steering committee: council, tourist office, ski area, ski schools, shopkeepers, etc…

Owners signing up for this quality label can receive free advice on renovation and makeover thus enabling them to bring their property in line with the requirements and current standards of comfort as laid out in the qualitative criteria.


As part of this scheme the resort is setting up a “Rental Property Owners Privilege Club”.  Benefits will be granted to the Rental Property Owners in consultation with all of the resort’s economic actors.  A dedicated magazine “Esprit Label Les Carroz” will be issued providing renovation advice, decorative styles, etc…

Furthermore, “Les Carroz Réservation” has set up a partnership with local businesses and crafts people to put them in touch with owners who wish to carry out works.  Owners will receive a directory of those businesses in partnership with the “LES CARROZ LABEL” listing them according to their trade.

In their desire to fully embrace this initiative, the 1st Haut Savoyard renovation and mountain architecture show aimed at owners will be organised by the resort of Les Carroz during the summer of 2018, to be attended by Gaëlle Cuisy and Karine Martin of architect firm GplusK, famous for their participation in the “La Maison France 5” TV show “Changer” and who are sponsors of the Les Carroz Label.

Contacts :
Caroline STAUDER, Marketing, commercial, « les Carroz Réservation » :